run company store
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Pace Yourself Run Company – A Run Company with a Purpose

Our mission is to inspire our communities to be active, driven, and to make fitness a life-long experience. We aim to be the trusted choice of runners, walkers, and those seeking an active lifestyle. Our hope is that we are able to inspire, motive, educate, encourage and unite. At Pace Yourself Run Company, ALL PACES ARE WELCOME.

holly springs running store               southern pines running store


We opened Pace Yourself Run Company in the fall of 2019 with a mission to inspire our community of Holly Springs, North Carolina to be active, driven, and to make fitness a lifelong experience. 

The idea and spirit of our running store venture was born from our local community, and “Pace Yourself” embodies that spirit. The spirit of welcoming younger to older, beginner to experienced – all of us getting out there and moving forward with our own purpose and motivation. Not just a description of what we sell, but a place, a destination.  With an intention to help local runners and walkers find their pace, including quality running shoes, nutrition, apparel, training, information, and runs  – mixed with a splash of craft beer at the “Runner’s Clubhouse” inside. 

From the beginner walker to the elite runner, the staff at the Pace Yourself Run Company aims to give exceptional service and advice to all of our customers. 

We expanded the Pace Yourself Run Company footprint with a second location in the summer of 2022 in Southern Pines, North Carolina. Located in the heart of downtown, the historic district, our mission has remained unchanged. 

We welcome you to stop by one of our stores, either in Holly Springs or Southern Pines, and discover how a proper fit can change your running and walking to a much more enjoyable experience. Our team would love to discuss your history of running or walking, any injuries you’ve dealt with which have sidelined you in the past, and provide an in-store analysis to determine the perfect pair of shoes for your individual needs. With the largest selection of running shoe brands in the area, we’re confident we will find the right fit for you. 


As an avid long distance runner for many years I have been to every local running store in our area. PYRC is by far the friendliest, knowledgeable, and helpful store I have been to. Experts will fit you to find the perfect shoe to meet your running needs. So many accessories that will keep you running your best until you cross the finish line. The best part of PYRC is that you can sip local beer while you shop. If you haven’t made it to PYRC then make a trip. You will more than likely stay for a beer and make a new friend.

google-reviewRobin S., Holly Springs

LOVE LOVE Pace yourself Run Co! Super helpful in finding the perfect shoes (and from varied brands you often don’t see in stores). They are even able to order shoes that they don’t have in stock and have them ready for you in a few days (+rewards program). Their gear is the best and the staff are always welcoming and make you feel at home. PLUS they have beer! Pace yourself has definitely enhanced the existing running community and made us feel even closer. Highly recommend for a personalized experience and small town feel.

google-reviewMelissa A., Holly Springs

Been looking for a shop like this for a long time. So happy it’s in our community. The staff is super knowledgeable and professional. Great in store inventory and a really cool vibe in the store as well.

facebook-reviewsChris E, Raleigh

Who knew one could have such a great experience getting shoes and gear! Very knowledgeable staff that will help guide you to the best products for you all while you can have a beer while browsing or waiting for the next run to start! Go check it out.

google-reviewRicher L., Holly Springs

Whether you’re considering getting more into running (or walking – they organize 1 mile walks during their weeknight group runs), gearing up for a 5K, checking off 26.2 from the bucket list, or getting crazy with the distances, PYRC is the place to go to gear up, hang out, and talk about all of it!

google-reviewChris A., Holly Springs

Attended the mobility clinic this morning; amazing! Super informative and the staff are extremely friendly and make you feel very comfortable. It is worth the drive from Fayetteville for sure!

google-reviewCaleb T., Fayetteville

I had a great experience and the employees were attentive and caring. I didn’t get the lady’s name who helped me but she made the whole process so easy. Saving my feet for my long runs I have every morning for my job! She suggested not to make any drastic changes to what I’ve been running in, but the shoes she picked out I ran a mile in today and my toes have so much more spreading room, and she didn’t compromise heel drop. Too awesome. Thanks guys! I’m a very happy customer.

google-reviewSophia C., Southern Pines

Stopped in for hydration bottles and left with bottles, shoes and socks! Running first Ultra at Weymouth Woods on Saturday and received lots of encouragement! Outstanding friendly staff! Go there!

facebook-reviewsSheri S., Southern Pines

The staff member was extremely helpful. She suggested several shoes with varying drop,stability, toe cap shape etc. The best fit seemed to be a pair of Saucony Ride 15. Thanks for the help!!!

facebook-reviewsDamien W., Southern Pines

Been to this store twice once before Christmas and after. The gentleman that helped me both times was very helpful and knowledgeable on the style of shoe I needed and size. Will be buying all my on clouds shoes at this store.. Highly recommended

google-reviewMauricia D., Southern Pines