How it started
Pace Yourself Run Company was founded by a group of eleven running enthusiasts and friends who would plan their runs to-and-from Holly Springs’s breweries and bottle shops. Throughout those runs many “what-if” conversations were had, and centered around bringing a local running shoe store to one of the largest running communities in the triangle…Holly Springs. This eventually led to the first store opening in September 2019, six months before the COVID shut down. We quickly had to pivot to offering shopping by appointment only, launching an ecommerce site, and offering local deliveries.
During the COVID shutdown, we thought, ‘How can we help everybody else?’ It wasn’t just us, as a local running shoe store that was suffering, but everyone was stressed with how to keep their business afloat. We were at least fortunate enough to have an entire community of runners who wrapped their arms around us, purchasing shoes, nutrition, etc. online as if to say “we got you’re back”. And we wanted to pay it forward and give that same loving support to others.
We hosted a virtual beer mile and split the proceeds between Bombshell Beer Company, Carolina Brewing Company and Black Dog Bottle Shop – the same local spots we used to run from when we first came up with the concept of bringing a local running store to town. We organized Frontline Feet, which gave away 120 pairs of shoes to frontline health care workers and about 80 pairs to teachers in the community. We used a percentage of one month’s proceeds to buy gift cards from local businesses in need. We were all trying to help each other. If we focus on the right things, it’ll come back around. And the community certainly wrapped their arms around us and supported us during that time.